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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q26-Q31):

NEW QUESTION # 26
A marketer wants personalization space to create individualized content for an upcoming send, which three items should the marketer use while using personalization space

A. personalization tools are limited to profile attributes
B. Personalization space can appear in the subject line or in the body of the email
C. Personalization tools are enclosed by double percent symbols
D. personalization storage are case sensitive,
E. using subscriber's data the attributes or filling should have the default value

Answer: B,C,E

NEW QUESTION # 27
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A. Profile Center URL
B. Terms and Conditions Policy
C. Physical Mailing Address
D. Company Website URL

Answer: A,C

NEW QUESTION # 28
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

Answer: A

Explanation:
The personalization string that should be appended as a parameter to identify the business unit in each of its links is %%memberid%%. This string returns the ID of the business unit that sent the email.
This way, NTO can track customer engagement by business unit. Option A is not a valid option, as
%%membername%% returns the name of the business unit, not the ID. Option B is not a valid option either, as %%memberstatus%% returns the status of the business unit, such as active or inactive, not the ID. You can learn more about this in the Personalization Strings module on Trailhead.

NEW QUESTION # 29
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Send both email and SMS to ensure subscribers get NTO's messages.
B. Create one Entry Source for each messaging channel.
C. Ensure preferred channel is available in subscriber data.

Answer: C

NEW QUESTION # 30
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A. Shared Portfolio Items
B. Shared Publication Lists
C. Shared Emails
D. Shared Data Extensions

Answer: B

NEW QUESTION # 31
......

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